I can't understand what some people are looking for. Horror movies can't get way better than this. If you are a horror snob, that's ok, but not every horror director is brilliant as Aster or Eggers. If you don't lower your expectations, almost every new horror movie will bring you more disappointment than enjoyment.
Rob Savage is a good horror director, i would even call him a hope for horror genre. I enjoyed his previous movies. BOOGEYMAN is even better. It's the best horror movie since SMILE.
Not a masterpiece for sure, it's flawed. I could live with less jump scares, they seem overused here. Furthermore, i would prefer for the monster to appear less on the screen. It would be more menacing if it didn't constantly pop out here and there. First half of the movie was scary. But, as it progressed, i got desensitized. It was not that scary anymore and there were some pacing problems in the second half.
However, the sum of it was good. Great acting, especially the young girls. Likeable characters: Not something usual in horror movies nowadays. I cared for them and there were many intense scenes that made me anxious. Spooky atmosphere, constant dread, viewer doesn't relax for a second. Monster was a great villain, i really hated it. I won't reveal the ending but i found it very good.
In general, this is not brilliant, neither groundbreaking or mindblowing. But it does what a good horror movie suppose to do. And, i repeat myself but i must emphasize about the characters. It's important for a horror movie to have likeable characters, i watched many ridiculous horror movies in which i didn't care if they live or die. BOOGEYMAN suceeds because these characters are very likeable. That's a lesson that every horror director should learn.