But for each of us, isn't life about determining your own finish line?
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There is no finish line
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Nike Running manifesto
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THAT COOL MOODBOARD (@thatcoolmoodboard) • Instagram photos and videos
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“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavoured to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport – and design.”
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“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavoured to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport – and design.”
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New Nike book, ‘After all, there is No Finish Line’, features eye-catching black-and-white imagery and speculative fiction and essays that ponder design, innovation and sport
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Because there’s no finish line.
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Roxana, 27 years old, Romania Have confidence, not ego. Search for love, not lust. Be classy, not trashy.
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